POSTMODERNISM IN BARBIE DOLL

POSTMODERNISM IN BARBIE DOLL

Beauty, smooth, romantic, elegant, and sweet, these words to be icon advertisements Mattel for Barbie doll. Those words also appear in Business week, Forbes, the Los Angles Times, and also US News and world report when they are report about Barbie. Many child and adults also choose same words for explain about Barbie. These words also defined as feminism upper class modern. These characteristics also explain about heterosexual feminist, young woman feminist. Barbie is icon of community for upper class in western countries today. In the other side, Barbie becomes icon of the world. Many women and children like Barbie doll. They want to be beauty like Barbie’s. They consider that Barbie doll as icon perfect beauty for women. In fact, Indonesian artist often make over her body and face in order that look like Barbie doll as perfect women, like Krisdayanti, one of diva pop in Indonesia try to make over her body and face to get perfect beauty same like Barbie doll. Barbie as icon feminism can influence all women in the world for change herself become perfect beauty. Therefore, Barbie is a commodity modern/ postmodern. Barbie haven’t problem and nothing have his social problem. Her politic is promotion of a product and imaging. She’s style also the lightness of being with connecting with postmodern. According to Rojek (1995: 140) explain about “postmodern connecting modernity with heaviness of being is psychology with domination responsibility, morality, and had cold feet… postmodernism explain about postmodern connected with lightness of being with performance, alteration, and anomaly as a part from human being”. In short, we can know that icon can be growing contradict and paradox always become “shadow” in postmodern viability.